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Magnite Introduces Advanced CTV and OTT Monetization Solution: Magnite Streaming

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Magnite Streaming

Magnite, the largest independent omnichannel sell-side advertising platform, introduces Magnite Streaming, a cutting-edge monetization platform for the next generation of CTV and OTT. This platform combines the best of Magnite’s CTV and SpotX technologies, allowing media owners to optimize the value of their video inventory across live and on-demand streaming television, CTV, and OTT, and addressable linear. Magnite Streaming empowers media owners with the tools they need to more efficiently and effectively manage their assets and gain valuable insights into their businesses. With clients including AMC Networks, DISH Media, Disney Advertising, and more, Magnite Streaming offers advertisers unparalleled access to CTV and OTT inventory, audience targeting capabilities, and real-time reporting.

Magnite has unveiled its latest offering, Magnite Streaming, alongside a research report entitled “Streaming Continues To Surge: An In-Depth Look at How Ads Are Powering Streaming Growth”. The study found that streaming TV is the most popular form of television, with 81% of respondents indicating that they watch it, compared to 48% and 30% for paid traditional TV and broadcast TV respectively. The report also highlights a trend towards free or low-cost ad-supported streaming, with 86% of streaming TV viewers watching ad-supported content. The launch of Magnite Streaming and the research findings demonstrate the growing importance of streaming and the role of advertising in powering its growth.

Magnite Streaming And Its Advanced Features

Magnite Streaming offers a comprehensive platform with a range of advanced features, including:

  • A full range of seller deal management tools to monetize long-form video content of all types.
  • Inventory curation tools tailored for video, including advanced podding, frequency capping, and reserved/upfront inventory management.
  • Multifaceted audience activation options, such as seller-defined audiences, third-party data integrations, and secure data matching.
  • Real-time reporting and dashboards with alerts and insights.
  • Cutting-edge technology to optimize live inventory, featuring the award-winning Live Stream Acceleration tool.
  • An intuitive platform interface with streamlined workflows for deal creation and management, designed for users of all levels.

About Magnite

Magnite is a leading independent sell-side advertising platform, recognized as the largest in the world. Publishers utilize Magnite’s technology to generate revenue from their content on all screens and formats. The platform is trusted by leading agencies and brands around the world. This provides access to brand-safe, high-quality ad inventory and to execute billions of advertising transactions every month. With offices located in major cities across North America, EMEA, LATAM, and APAC, including New York City, Los Angeles, Denver, London, Singapore, and Sydney, Magnite have a global presence.

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Avatar: The Way of Water OTT Release: When and where to watch the movie  

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Avatar The Way of Water

Avatar: The Way of Water has arrived on the digital platform to entertain the digital audience four months after its theatrical release. This James Cameron’s directorial movie is the sequel to the 2009 blockbuster movie ‘Avatar’. The movie is available on Disney Plus Hotstar from April 28, 2023.  

The much-awaited movie is now available digitally on popular platforms such as iTunes, Google Play, and YouTube. To enjoy the film, simply purchase or rent it on any of these platforms. Moreover, the audiences can stream the content on Disney Plus Hotstar on April 28, 2023.   

Get ready to enjoy an exciting cinematic experience over a streaming platform all from the comfort of your own couch.
 

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OTT Movies And Shows

Your Binge-Watch List for This Week: From Pathaan to Hunter when and where to watch

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OTT-releases

The month promise to be exciting for entertainment enthusiasts as OTT platforms gear up to launch an impressive lineup of titles with captivating content. The recent releases are destined to entertain audiences across the globe. Some of the latest content to binge-watch this weekend are listed below:

 

Pathaan

Returning to the big screen after a long time, Shah Rukh Khan is all set to entertain the audience over the OTT screen. Coming after four years, Shah Rukh Khan is playing Pathaan a secret agent who indulges in a fight with Jim, played by John Abraham to prevent an attack. The film also features Deepika Padukone (Rubina). The details are given below:
Actors: Shah Rukh Khan, Deepika Padukon, John Abraham
OTT Platform: Amazon Prime Video
Director: Siddharth Anand

 

The Night Agent

The Night Agent is a spy thriller based on the best-selling novel by Matthew Quirk. This latest addition is centered around an FBI agent who unravels a complex conspiracy that reaches all the way to the White House. The agent’s pursuit of the truth drives the narrative forward. All this keeps the audiences engaged throughout the 10-episode series.
Actors: Gabriel Basso, Luciane Buchanan, Fola Evans-Akingbola, and other
OTT Platform: Netflix
Creator: Shawn Ryan

 

All that Breathes

This highly anticipated Oscar-nominated documentary produced by HBO follows the incredible journey of two siblings in Delhi. The due dedicated their lives to rescuing and safeguarding one vulnerable victim of the tumultuous era: the Black Kite bird.
Actors: Salik Rehman, Mohammad Saud, and Nadeem Shehzad
OTT platform: Disney+Hotstar
Director: Shaunak Sen

 

Chor Nikal ke Bhaga

Yami Gautam and Sunny Kaushal starrer movie Chor Nikal ke Bhaga portrays characters who scheme to transport diamonds within India. However, their plan goes wrong as their flight is hijacked. Produced under Dinesh Vijan founder of Maddock Production and directed by Amar Kaushik, known for “Bhediya.”
Actors: Yami Gautam, Sunny Kaushal
OTT platform: Netflix
Director: Ajay Singh

 

Hunter

The thriller series “Hunter- Tootega Nahi Todega” features Suniel Shetty as ACP Vikram Sinha. The movie also stars Esha Deol, Barkha Bisht, and Rahul Dev. The eight-part series is filled with intense and impactful scenes that are sure to leave a lasting impression.
Actors: Suniel Shetty, Esha Deol, Rahul Dev, and Barkha Bisht
OTT Platform: Amazon MiniTV
Director: Prince Dhiman and Alok Batra

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Tu Jhoothi Main Makkar OTT Release Date: When and Where to watch the movie

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Tu Jhoothi Main Makkar OTT Release

Tu Jhoothi Main Makkaar, featuring the talented duo of Ranbir Kapoor and Shraddha Kapoor, has won the hearts of audiences with their impressive on-screen chemistry. The movie was released on Holi (March 8). It has enjoyed a strong start at the box office, ranking second only to Shah Rukh Khan’s Pathaan for the best opening film this year. The rom-com earned Rs 15 crore on its opening day. The movie earned an additional Rs 10 crore on its second day of release, March 9, though this was slightly less than its previous day’s earnings by nearly Rs 5 crore. The movie, directed by Luv Ranjan, also marks the acting debut of Boney Kapoor.

 

Tu Jhoothi Main Makkar Movie Details

The movie marks the first on-screen appearance of the duo, released on March 8th. Made under the writing and direction of Luv Ranjan, the film is produced by Luv Films and T-Series Films. Apart from Ranbir and Shradhha, the movie also features Anubhav Singh Bassi, Dimple Kapadia, and Boney Kapoor in pivotal roles.

The film’s music is composed by Pritam with all lyrics written by Amitabh Bhattacharya. The story follows the ups and downs of Ranbir and Shraddha’s relationship, as they quickly fall in love but struggle with breaking up.

 

Where To Watch The Movie

The digital rights of the film ”Tu Jhoothi Main Makkar” have been brought by Netflix. This will enable the viewers to access the content from the comfort of their homes. To watch the movie on the platform, obtaining a subscription to Netflix is necessary.

 

When To Watch The Movie

As of now, there is currently no official announcement regarding the streaming of the movie on a platform. But based on past streaming trends and release patterns, it is expected to make its digital debut 45 days after its theatrical release. However, it should be noted that the 45-day timeline is not set in stone. The streaming date may be subject to change depending on various factors and the discretion of the decision-making makers.

 

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