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Masaba Gupta to start her own Podcast



Masaba Gupta

Masaba Gupta, celebrity fashion designer, and actor took to Instagram to announce that she is going to start her Podcast. The 32-year-old  designer-turned-actor announced it on Tuesday through an Instagram post with a captivating caption that says “What? Me? A podcast? #HearMeInANewLight”

Masaba is one of the renowned fashion designers in the industry who have designed celebrities under the brand named ‘House of Masaba’.

The designer has earlier in 2020 ventured into the acting arena with a show named Masaba Masaba which juggles the world of fashion, family, and dating. The series also features her mother and renounced actress Neena Gupta. Apart from the mother-daughter due, it also stars Neil Bhooplam, Rytasha Rathore, and Smaran Sahu, among others.

The designer-turned-actor did not uncover much detail about the podcast or the platform on which it is going to be released. It will be an add-on talent for her. 

Although Masaba is one of the celebrities who has ventured into different genres yet she has done it remarkably well which brought a whole lot of appreciation from fans, family, and friends. 

Moreover, she has also been a part of “Modern Love Mumbai” on Amazon Prime.

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OTT Movies And Shows

Tu Jhoothi Main Makkar OTT Release Date: When and Where to watch the movie



Tu Jhoothi Main Makkar OTT Release

Tu Jhoothi Main Makkaar, featuring the talented duo of Ranbir Kapoor and Shraddha Kapoor, has won the hearts of audiences with their impressive on-screen chemistry. The movie was released on Holi (March 8). It has enjoyed a strong start at the box office, ranking second only to Shah Rukh Khan’s Pathaan for the best opening film this year. The rom-com earned Rs 15 crore on its opening day. The movie earned an additional Rs 10 crore on its second day of release, March 9, though this was slightly less than its previous day’s earnings by nearly Rs 5 crore. The movie, directed by Luv Ranjan, also marks the acting debut of Boney Kapoor.


Tu Jhoothi Main Makkar Movie Details

The movie marks the first on-screen appearance of the duo, released on March 8th. Made under the writing and direction of Luv Ranjan, the film is produced by Luv Films and T-Series Films. Apart from Ranbir and Shradhha, the movie also features Anubhav Singh Bassi, Dimple Kapadia, and Boney Kapoor in pivotal roles.

The film’s music is composed by Pritam with all lyrics written by Amitabh Bhattacharya. The story follows the ups and downs of Ranbir and Shraddha’s relationship, as they quickly fall in love but struggle with breaking up.


Where To Watch The Movie

The digital rights of the film ”Tu Jhoothi Main Makkar” have been brought by Netflix. This will enable the viewers to access the content from the comfort of their homes. To watch the movie on the platform, obtaining a subscription to Netflix is necessary.


When To Watch The Movie

As of now, there is currently no official announcement regarding the streaming of the movie on a platform. But based on past streaming trends and release patterns, it is expected to make its digital debut 45 days after its theatrical release. However, it should be noted that the 45-day timeline is not set in stone. The streaming date may be subject to change depending on various factors and the discretion of the decision-making makers.


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OTT Movies And Shows

Magnite Introduces Advanced CTV and OTT Monetization Solution: Magnite Streaming



Magnite Streaming

Magnite, the largest independent omnichannel sell-side advertising platform, introduces Magnite Streaming, a cutting-edge monetization platform for the next generation of CTV and OTT. This platform combines the best of Magnite’s CTV and SpotX technologies, allowing media owners to optimize the value of their video inventory across live and on-demand streaming television, CTV, and OTT, and addressable linear. Magnite Streaming empowers media owners with the tools they need to more efficiently and effectively manage their assets and gain valuable insights into their businesses. With clients including AMC Networks, DISH Media, Disney Advertising, and more, Magnite Streaming offers advertisers unparalleled access to CTV and OTT inventory, audience targeting capabilities, and real-time reporting.

Magnite has unveiled its latest offering, Magnite Streaming, alongside a research report entitled “Streaming Continues To Surge: An In-Depth Look at How Ads Are Powering Streaming Growth”. The study found that streaming TV is the most popular form of television, with 81% of respondents indicating that they watch it, compared to 48% and 30% for paid traditional TV and broadcast TV respectively. The report also highlights a trend towards free or low-cost ad-supported streaming, with 86% of streaming TV viewers watching ad-supported content. The launch of Magnite Streaming and the research findings demonstrate the growing importance of streaming and the role of advertising in powering its growth.

Magnite Streaming And Its Advanced Features

Magnite Streaming offers a comprehensive platform with a range of advanced features, including:

  • A full range of seller deal management tools to monetize long-form video content of all types.
  • Inventory curation tools tailored for video, including advanced podding, frequency capping, and reserved/upfront inventory management.
  • Multifaceted audience activation options, such as seller-defined audiences, third-party data integrations, and secure data matching.
  • Real-time reporting and dashboards with alerts and insights.
  • Cutting-edge technology to optimize live inventory, featuring the award-winning Live Stream Acceleration tool.
  • An intuitive platform interface with streamlined workflows for deal creation and management, designed for users of all levels.

About Magnite

Magnite is a leading independent sell-side advertising platform, recognized as the largest in the world. Publishers utilize Magnite’s technology to generate revenue from their content on all screens and formats. The platform is trusted by leading agencies and brands around the world. This provides access to brand-safe, high-quality ad inventory and to execute billions of advertising transactions every month. With offices located in major cities across North America, EMEA, LATAM, and APAC, including New York City, Los Angeles, Denver, London, Singapore, and Sydney, Magnite have a global presence.

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OTT Movies And Shows

Chiranjeevi’s Waltair Veerayya to stream on Netflix



Waltair Veerayya OTT Release

Netflix has confirmed that “Waltair Veerayya”, the Telugu film, will be streaming on their platform in the upcoming days. Previously rumors were there that the film will be streaming on the OTT platform from February 10, but the release date of the movie has been set for later this month. The film is Directed by K Bobby, the film features Chiranjeevi and Shruthi Hassan in the leading roles. Moreover, the film is produced under the production company named Mythri Movie Makers.

The streaming platform has announced ‘Waltair Veerayya’ will be available on the platform from February 27 on Twitter. The tweet stated: ‘mega force festival is right in front of you!’

The movie is one of the box office hits in Telugu states that completed 25 days in cinemas. This packed action drama film features Ravi Teja in one of the key roles.

Moreover, the actor is moving on to work on ‘Bholaa Shankar” which is a remake of the 2015 film named “Vedalam”.

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