Magnite, the largest independent omnichannel sell-side advertising platform, introduces Magnite Streaming, a cutting-edge monetization platform for the next generation of CTV and OTT. This platform combines the best of Magnite’s CTV and SpotX technologies, allowing media owners to optimize the value of their video inventory across live and on-demand streaming television, CTV, and OTT, and addressable linear. Magnite Streaming empowers media owners with the tools they need to more efficiently and effectively manage their assets and gain valuable insights into their businesses. With clients including AMC Networks, DISH Media, Disney Advertising, and more, Magnite Streaming offers advertisers unparalleled access to CTV and OTT inventory, audience targeting capabilities, and real-time reporting.
Magnite has unveiled its latest offering, Magnite Streaming, alongside a research report entitled “Streaming Continues To Surge: An In-Depth Look at How Ads Are Powering Streaming Growth”. The study found that streaming TV is the most popular form of television, with 81% of respondents indicating that they watch it, compared to 48% and 30% for paid traditional TV and broadcast TV respectively. The report also highlights a trend towards free or low-cost ad-supported streaming, with 86% of streaming TV viewers watching ad-supported content. The launch of Magnite Streaming and the research findings demonstrate the growing importance of streaming and the role of advertising in powering its growth.
Magnite Streaming And Its Advanced Features
Magnite Streaming offers a comprehensive platform with a range of advanced features, including:
- A full range of seller deal management tools to monetize long-form video content of all types.
- Inventory curation tools tailored for video, including advanced podding, frequency capping, and reserved/upfront inventory management.
- Multifaceted audience activation options, such as seller-defined audiences, third-party data integrations, and secure data matching.
- Real-time reporting and dashboards with alerts and insights.
- Cutting-edge technology to optimize live inventory, featuring the award-winning Live Stream Acceleration tool.
- An intuitive platform interface with streamlined workflows for deal creation and management, designed for users of all levels.
About Magnite
Magnite is a leading independent sell-side advertising platform, recognized as the largest in the world. Publishers utilize Magnite’s technology to generate revenue from their content on all screens and formats. The platform is trusted by leading agencies and brands around the world. This provides access to brand-safe, high-quality ad inventory and to execute billions of advertising transactions every month. With offices located in major cities across North America, EMEA, LATAM, and APAC, including New York City, Los Angeles, Denver, London, Singapore, and Sydney, Magnite have a global presence.