Planetcast to showcase its technologies at NAB Show 2023
Planetcast Media Services is a broadcast technology and media services provider based in India and Southeast Asia. The company’s Planetcast International division will be exhibiting its full range of cloud-first media services and technologies at NAB Show 2023 in Las Vegas from April 15-19. The suite of products on display will include Cloud Playout, Media Asset Management (MAM), Free Ad-supported Streaming TV (FAST), and Over-the-top (OTT) streaming. The company will also showcase Contido, a cloud-native content life cycle platform that was added to its portfolio of cloud services after the acquisition of Desynova, an international leader in global MAM for media and entertainment companies. NAB Show 2023 attendees can visit Planetcast at West Hall W1467 to learn more about the company’s offerings.
Planetcast Media Services Limited is a major player in the broadcasting industry in India and neighboring countries, delivering technology-led managed services. The company has a growing presence in Southeast Asia and offers comprehensive and tailored solutions in content management operations. The company provides end-to-end solutions across all segments of the broadcast content delivery chain with a successful track record of two decades. The company’s mission is to assist businesses in developing stronger and more innovative services.
With the acquisition of Desynova, Planetcast has strengthened its Media Asset Management (MAM) offering and introduced Contido. It is a cloud-based solution for managing the content supply chain across various platforms. Moreover, Planetcast’s comprehensive cloud playout system is utilized by major global media companies such as Disney, IPL, Star TV, Viacom, Amazon Prime Video, Discovery, and Sony.
What will they showcase at the NAB Show?
Planetcast will showcase its range of cloud solutions that assist broadcasters and media companies in improving their operational efficiency at NAB Show 2023. The company is exhibiting innovative services and solutions at its booth, including CLOUD.X, a full-featured cloud playout platform that provides FAST workflows and rapid ad insertion. The platform is available in partnership with Wurl, a leading provider of dynamic ad insertion for streaming TV.
Planetcast Media Services CEO Sanjay Duda expressed his excitement to showcase their suite of cloud-driven services and solutions at the NAB Show. The company launched Planetcast International a year ago and aims to empower media organizations worldwide to adapt to the changing market.
Planetcast has combined its back-end Media Asset Management (MAM) solution with Contido to provide a comprehensive content management solution for media companies. Contido, which is a cloud-native content lifecycle platform, is capable of managing the entire content supply chain across multiple platforms. Planetcast’s MAM solution is designed to handle video processing and publishing, making it an ideal combination for media companies looking for an efficient content management system.
In addition to its MAM and Contido solutions, Planetcast is offering a versatile suite of Over-the-top (OTT) solutions to customers worldwide. These solutions are available through a partnership with Australia-based Switch Media, whose clients include Foxtel (Australia), Antenna (Greece), Media Prima (Malaysia), and Freeview (New Zealand).
Planetcast’s cloud solutions have been trusted and utilized by some of the world’s most prominent media and entertainment companies, such as Disney, IPL, Star TV, Viacom, Amazon Prime Video, Discovery, and Sony. The company’s presence at NAB Show 2023 provides an opportunity for media professionals to learn more about its offerings and how they can improve their operations through cloud solutions.
Through its partnership with Switch Media, Planetcast is able to offer its suite of OTT solutions to media companies globally, enabling them to deliver their content across multiple platforms. This comprehensive combination of MAM and OTT solutions demonstrates Planetcast’s commitment to providing media companies with the tools they need to manage their content effectively and reach their audiences.
Overall, Planetcast’s suite of cloud solutions and supporting services enables media companies to meet the demands of a rapidly evolving marketplace, and at NAB Show 2023, the company is showcasing these solutions to visitors at its stand. As media companies continue to move towards cloud-based solutions, Planetcast is well-positioned to support the transition. It will provide broadcasters and other media and entertainment companies with the tools they need to succeed in the digital age.
BES Concludes With A Vision To Build A Future-Ready Ecosystem
BES Expo 2023, the three-day international conference and exhibition on broadcast and media technology. The expo has concluded with a thought to build a blueprint for broadcasters to meet the challenges posed by OTT and digital platforms that are bringing rapid change in the broadcasting sphere.
About Broadcast Engineering Society (BES)
The Broadcast Engineering Society (India) is the largest society of broadcast engineers in the country. Established in 1987 with the aim of sharing knowledge on Radio and TV broadcasting among engineers and scientists in India. The Society actively promotes education, research, and training in broadcast engineering. This is in line with its objective of advancing the field and fostering growth in the industry.
About The BES Expo 2023
During the BES 2023, over 40 national and international exhibitors presented the latest and most innovative broadcast technologies. This will be contributing to Society’s goal of sharing knowledge on Radio and TV broadcasting among engineers and scientists in India. The event served as an excellent platform to showcase new and emerging technologies. It enables BES to further its objective of disseminating knowledge and advancing the field of broadcast engineering in the country. Experts across the globe discussed emerging technologies and changes happening in the broadcasting sphere at the Expo held from February 16-18 at Pragati Maidan in Delhi.
Mr. Sunil, President of BES and ADG-Technology, Prasar Bharati, emphasized the importance of remaining future-ready in his welcome address at the BES Expo 2023. The event concluded with a vision to create a roadmap for broadcasters to overcome the challenges posed by rapidly evolving OTT and digital platforms. This year’s BES Expo and Conference focused on 5G and OTT technologies, which are driving a paradigm shift in broadcasting.
Mr. Sunil also opined that the next challenge is the content. The shift from analog to digital has opened many opportunities. He also added that the present-day consumer is consuming more digital content regularly on smartphones, laptops, tablets, and other devices. Moreover, he also added that broadcasters are recognizing this change to stay in the business, and for this, the business models have to be changed.
In an inaugural address, Apurva Chandra, Secretary, Ministry of I&B, opined that Prasar Bharati should have its own OTT platform as it has archival content that can serve its audience.
According to the Secretary of the Ministry of Information and Broadcasting, despite a large number of FM radio stations, the service currently covers only 60 percent of the country. To address this issue and expand the reach of Prasar Bharati, including in remote areas, the government has allocated Rs. 2,500 crores over a four-year period to the Broadcasting Infrastructure and Network Development (BIND) Scheme.
During the BES Expo 2023, the Secretary of the Ministry of Communication, Mr. K Rajaraman, spoke about the significance of the spectrum as a natural and limited resource. He addressed a global audience of broadcast engineers on the third day of the event. Mr. Rajaraman also mentioned that the technology development fund currently stands at 500 Crore. He further expressed his belief that if the Ministries of MIB, MEITY, and the Ministry of Communication collaborate, there is potential for significant innovation and growth in the media industry.