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India has 424 mn OTT viewers, including 119 mn paid subscriptions: Ormax Media Report

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Ormax Media Report

India has a total of 423.8 million OTT viewers, with this the country sees a 30% penetration of user base showing three out of ten Indians watched online videos on the OTT platform once in the last month. Moreover, there are 119 million paid OTT subscriptions in India (active).

These numbers are the findings from the recently released report by a consulting firm Ormax. The Ormax media report was published under the title “The Ormax OTT Audience Sizing Report 2022”. The research was conducted under a sample size of 13,500 across India (both urban and rural) from July to September 2022. The paid subscription of the male OTT audience is 65%. Moreover, the top six metro cities contributed 10% to the OTT universe and a total of 33% paid subscriptions in India. The OTT universe of the nation has grown by 20% since 2021.

Ormax Media Report

Ormax Media Report

Shailesh Kapoor, founder, and CEO of Ormax Media said in a statement that a large share of the overall 20% growth in the audience base is from rural and small towns while the metro cities have reached their saturation level with more than 79% OTT penetration. The platform has to rely on the smaller market for further growth. He also added that the average number of subscriptions is 2.4 per paid user and is static from the past year.

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OTT News In India

Viacom18 wins the media rights of Women’s Indian Premier League for Rs. 951

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BCCI Women's Indian Premier League

In the bid held in Mumbai on Monday, Viacom18 won the media rights of Women’s IPL season 2023 to 2027. Viacom18 is awarded the media rights that include both television rights and digital rights for Rs. 951 which translates per-match cost as 7.09 crore.of the league for the first five years, set to begin in March.

As opposed to the e-auction held for the IPL media rights last year, the Board of Control for Cricket in India (BCCI) adopted a conventional closed-bid approach. The bid won by Viacom18 is almost 10 times the bid by Disney-Star of Rs. 98 crores, the only other bidder for the rights. 

The translation of the bid per match will be Rs. 7.09 crore. It is set to feature 22 games in a five-team format for the initial three years. The next two editions will have 34 games.

BCCI President, Mr. Roger Binny said: “I would like to congratulate Viacom18 for bagging the media rights for Women’s IPL for the period of 5 years. Women’s cricket has been on the up for a few years and the recently concluded bilateral series against Australia is a great testament to how popular women’s cricket has become in India. It was only apt to get our own women’s T20 league and give the fans more of women’s cricket. I would also like to congratulate the BCCI leadership and its workforce for a successful media rights process and wish them the very best for the first edition of the Women’s IPL.”

About BCCI

The Board of Control for Cricket in India (BCCI) is the governing body of cricket in India. It is headquartered at the Cricket center, Wankhede Stadium in Mumbai. Being the richest governing body in the world, BCCI is one of the Big Three of international cricket. It includes Cricket Australia and the England and Wales Cricket Board.

 

 

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OTT News In India

JioFiber plans, its offering, and OTT subscriptions

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JioFiber plans, its offering, and OTT subscriptions

JioFiber has come up with numerous plans that offer high-speed internet, voice calling and other OTT benefits. The company offers up to 1Gbps speed on several broadband plans starting at Rs 999. With broadband fiber connection, the Reliance Jio offers fast internet speeds for both download and upload. Moreover, with the available plans, Jio is also providing calling, and OTT benefits in a cost-effective manner. 

These plans provide a hassle-free solution to all the available expensive multiple mobile plans. 

JioFiber Monthly Plan And Its Benefits

Reliance Jio offers unlimited calling, internet, and free OTT benefits for streaming and surfing over the internet. Major JioFiber plans include: 

Rs 999 Plan: 

The broadband plan worth Rs 999 offers up to 150Mbps internet speed with unlimited data available. Moreover, the plan also has free voice calling and OTT app subscription including the major OTT platforms like Disney+ Hotstar, Amazon Prime Video, Voot Select, Sony Liv, Zee5, and 10 other OTT platforms.

Rs 1499 Plan:

With this plan worth Rs 1499 provides an unlimited internet connection with 300 Mbps speed. The OTT bundle under this plan includes a free subscription to Netflix, Disney+ Hotstar, Amazon Prime Video, and 14 OTT channels. 

Rs 2499 Plan:

With up to 500Mbps internet speed, this plan provides unlimited data, calling and a free subscription to Netflix, Disney+ Hotstar, Amazon Prime Videos, and a free subscription to 14 more OTT channels.

Rs 3999 Plan: 

This JioFiber plan offers unlimited data with 1Gbps of speed that can suffice the needs of streamers, online gaming enthusiasts, and other commercial use. With this broadband plan users get access to streaming platforms including Netflix, Disney+ Hotstar, Amazon Prime Videos, and 14 more OTT channels.

Rs 8499 Plan: 

This broadband plan of ₹8499 is the most expensive JioFiber plan on the list. With this monthly plan, users get 6600GB of data at a speed of 1Gbps for 30 days. Moreover, this plan also includes Netflix, Disney+ Hotstar, Amazon Prime Video, and 14 more OTT channels.

On the other hand, the main rival of Jio i.e. Airtel has also come up with such a broadband plan with several OTT benefits which include the pricing of Rs 999, Rs 1,498, and Rs 3,999 with up to 1Gbps internet speed, free OTT subscription of Netflix, Amazon Prime Videos, Disney Plus Hotstar and others. Additionally, the users get the accessibility of Airtel’s Xtream Premium.

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DTH firms turn to OTT aggregation to control user churn

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OTT-Aggregators, OTT Aggregation

To overcome the user churn, cable television and DTH (direct-to-home) companies have turned towards OTT aggregation after their initial strategy of bundling linear TV channels for years.

Tata Play and Dish TV are among the first movers in the television distribution industry to launch OTT bundles. Moreover, there is another player who made it to the list named GTPL Hathway, a cable TV major. The company has launched a platform named ‘Genie+’ services under a partnership with 15 OTT apps.

All these developments are taking place due to the regular decline seen in the user base of linear TV. The aggregation of the OTT platforms will help them retain their customers and attract more with diversified services.

What Is OTT Aggregation? 

An OTT aggregator allows the audience to get access to their favorite streaming platforms under one application. These aggregators facilitate easy accessibility of all the content available on the partnered OTT platform. This will help ease the process of consuming the content without juggling from one platform to another. Additionally, multiple platform subscription makes management chaotic. OTT aggregators like Airtel XStream, Tata Play, and other players help aggregate various platforms making management easy and quick for the viewers.

By entering into the market of OTT aggregation, Cable and DTH operators can tackle the issue of user churn and by diversifying their services, they can attract more customers to use their services.

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