In the bid held in Mumbai on Monday, Viacom18 won the media rights of Women’s IPL season 2023 to 2027. Viacom18 is awarded the media rights that include both television rights and digital rights for Rs. 951 which translates per-match cost as 7.09 crore.of the league for the first five years, set to begin in March.

As opposed to the e-auction held for the IPL media rights last year, the Board of Control for Cricket in India (BCCI) adopted a conventional closed-bid approach. The bid won by Viacom18 is almost 10 times the bid by Disney-Star of Rs. 98 crores, the only other bidder for the rights. 

The translation of the bid per match will be Rs. 7.09 crore. It is set to feature 22 games in a five-team format for the initial three years. The next two editions will have 34 games.

BCCI President, Mr. Roger Binny said: “I would like to congratulate Viacom18 for bagging the media rights for Women’s IPL for the period of 5 years. Women’s cricket has been on the up for a few years and the recently concluded bilateral series against Australia is a great testament to how popular women’s cricket has become in India. It was only apt to get our own women’s T20 league and give the fans more of women’s cricket. I would also like to congratulate the BCCI leadership and its workforce for a successful media rights process and wish them the very best for the first edition of the Women’s IPL.”

About BCCI

The Board of Control for Cricket in India (BCCI) is the governing body of cricket in India. It is headquartered at the Cricket center, Wankhede Stadium in Mumbai. Being the richest governing body in the world, BCCI is one of the Big Three of international cricket. It includes Cricket Australia and the England and Wales Cricket Board.

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To overcome the user churn, cable television and DTH (direct-to-home) companies have turned towards OTT aggregation after their initial strategy of bundling linear TV channels for years.

Tata Play and Dish TV are among the first movers in the television distribution industry to launch OTT bundles. Moreover, there is another player who made it to the list named GTPL Hathway, a cable TV major. The company has launched a platform named ‘Genie+’ services under a partnership with 15 OTT apps.

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What Is OTT Aggregation? 

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