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Netflix to end password sharing in 2023: Why is it happening?

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Netflix

The year has been chaotic maker Netflix since there was a constant downfall seen in the subscribers base in the first quarter when the platform show a loss of 200,000 subscribers due to ruthless competition. Password sharing is one of the factors that lead to the sudden downfall of the users of the platform. The company was a little skeptical to take a move regarding the issue due to the fear of subscriber alienation. Given a push by the recent subscriber losses, the company has now given its stand to put an end to password sharing in the coming year. Anyone wanting to get access to the platform will be asked to pay for the same.

The company says that more than 100 million Netflix viewers consume the content by borrowing passwords from family members or friends. Netflix is trying to put an end to this situation starting in 2023 by asking for an additional amount for sharing accounts. The United States (US) will possibly be used as the testing base for the decision where the additional charge will start rolling out in early 2023. 

The company has also started testing additional fees for password sharing in some Latin American countries, charging around $3 extra. The first subscribers or the actual subscribers of the platform in these countries have to provide a verification code for the outsider wanting to access the platform. 

The platform is also considering charging a fee from the account sharers which will be slightly low than the $6.99 ad-supported plan. This will encourage the borrowers to subscribe to the platform rather than accessing the platform from other owners. To ensure no alternative to the password-sharing rules, the company will use device IDs, IP addresses, and various account activities.

Why Netflix is making this change?

The platform has been battling with the password-sharing issue for the past few years and has been delaying any move due to negative repercussions from the consumer side, as stated in a Wall Street Journal report. The pandemic lead to a surge of subscribers in 2020 and therefore avoided taking any action regarding the issue. But now the situation has changed and the company is finding it an issue that needs to be addressed soon. Spencer Neumann CEO of Netflix said during the earnings call that the company is “not growing as fast as they did like” which bring them to the decision to address the issue of password sharing.

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OTT News In India

Viacom18 wins the media rights of Women’s Indian Premier League for Rs. 951

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BCCI Women's Indian Premier League

In the bid held in Mumbai on Monday, Viacom18 won the media rights of Women’s IPL season 2023 to 2027. Viacom18 is awarded the media rights that include both television rights and digital rights for Rs. 951 which translates per-match cost as 7.09 crore.of the league for the first five years, set to begin in March.

As opposed to the e-auction held for the IPL media rights last year, the Board of Control for Cricket in India (BCCI) adopted a conventional closed-bid approach. The bid won by Viacom18 is almost 10 times the bid by Disney-Star of Rs. 98 crores, the only other bidder for the rights. 

The translation of the bid per match will be Rs. 7.09 crore. It is set to feature 22 games in a five-team format for the initial three years. The next two editions will have 34 games.

BCCI President, Mr. Roger Binny said: “I would like to congratulate Viacom18 for bagging the media rights for Women’s IPL for the period of 5 years. Women’s cricket has been on the up for a few years and the recently concluded bilateral series against Australia is a great testament to how popular women’s cricket has become in India. It was only apt to get our own women’s T20 league and give the fans more of women’s cricket. I would also like to congratulate the BCCI leadership and its workforce for a successful media rights process and wish them the very best for the first edition of the Women’s IPL.”

About BCCI

The Board of Control for Cricket in India (BCCI) is the governing body of cricket in India. It is headquartered at the Cricket center, Wankhede Stadium in Mumbai. Being the richest governing body in the world, BCCI is one of the Big Three of international cricket. It includes Cricket Australia and the England and Wales Cricket Board.

 

 

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JioFiber plans, its offering, and OTT subscriptions

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JioFiber plans, its offering, and OTT subscriptions

JioFiber has come up with numerous plans that offer high-speed internet, voice calling and other OTT benefits. The company offers up to 1Gbps speed on several broadband plans starting at Rs 999. With broadband fiber connection, the Reliance Jio offers fast internet speeds for both download and upload. Moreover, with the available plans, Jio is also providing calling, and OTT benefits in a cost-effective manner. 

These plans provide a hassle-free solution to all the available expensive multiple mobile plans. 

JioFiber Monthly Plan And Its Benefits

Reliance Jio offers unlimited calling, internet, and free OTT benefits for streaming and surfing over the internet. Major JioFiber plans include: 

Rs 999 Plan: 

The broadband plan worth Rs 999 offers up to 150Mbps internet speed with unlimited data available. Moreover, the plan also has free voice calling and OTT app subscription including the major OTT platforms like Disney+ Hotstar, Amazon Prime Video, Voot Select, Sony Liv, Zee5, and 10 other OTT platforms.

Rs 1499 Plan:

With this plan worth Rs 1499 provides an unlimited internet connection with 300 Mbps speed. The OTT bundle under this plan includes a free subscription to Netflix, Disney+ Hotstar, Amazon Prime Video, and 14 OTT channels. 

Rs 2499 Plan:

With up to 500Mbps internet speed, this plan provides unlimited data, calling and a free subscription to Netflix, Disney+ Hotstar, Amazon Prime Videos, and a free subscription to 14 more OTT channels.

Rs 3999 Plan: 

This JioFiber plan offers unlimited data with 1Gbps of speed that can suffice the needs of streamers, online gaming enthusiasts, and other commercial use. With this broadband plan users get access to streaming platforms including Netflix, Disney+ Hotstar, Amazon Prime Videos, and 14 more OTT channels.

Rs 8499 Plan: 

This broadband plan of ₹8499 is the most expensive JioFiber plan on the list. With this monthly plan, users get 6600GB of data at a speed of 1Gbps for 30 days. Moreover, this plan also includes Netflix, Disney+ Hotstar, Amazon Prime Video, and 14 more OTT channels.

On the other hand, the main rival of Jio i.e. Airtel has also come up with such a broadband plan with several OTT benefits which include the pricing of Rs 999, Rs 1,498, and Rs 3,999 with up to 1Gbps internet speed, free OTT subscription of Netflix, Amazon Prime Videos, Disney Plus Hotstar and others. Additionally, the users get the accessibility of Airtel’s Xtream Premium.

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DTH firms turn to OTT aggregation to control user churn

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OTT-Aggregators, OTT Aggregation

To overcome the user churn, cable television and DTH (direct-to-home) companies have turned towards OTT aggregation after their initial strategy of bundling linear TV channels for years.

Tata Play and Dish TV are among the first movers in the television distribution industry to launch OTT bundles. Moreover, there is another player who made it to the list named GTPL Hathway, a cable TV major. The company has launched a platform named ‘Genie+’ services under a partnership with 15 OTT apps.

All these developments are taking place due to the regular decline seen in the user base of linear TV. The aggregation of the OTT platforms will help them retain their customers and attract more with diversified services.

What Is OTT Aggregation? 

An OTT aggregator allows the audience to get access to their favorite streaming platforms under one application. These aggregators facilitate easy accessibility of all the content available on the partnered OTT platform. This will help ease the process of consuming the content without juggling from one platform to another. Additionally, multiple platform subscription makes management chaotic. OTT aggregators like Airtel XStream, Tata Play, and other players help aggregate various platforms making management easy and quick for the viewers.

By entering into the market of OTT aggregation, Cable and DTH operators can tackle the issue of user churn and by diversifying their services, they can attract more customers to use their services.

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