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Vodafone Idea launches postpaid plans with OTT benefits

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Vodafone Idea

Vodafone Idea yesterday (Wednesday) launched four new postpaid plans under the Vi Max range that brings several OTT subscriptions for free. These max plans offer higher data quotas, free OTT subscriptions, customer service, and more, as said in the statement provided by the company. The plans are available for all service users across India and include both new and existing subscribers. Avneesh Khosla, CMO, of Vodafone Idea Limited said that by strengthening the postpaid portfolio, the company is aiming to attract higher average revenue per user to the 5 G-ready Vi network to offer power, value, and convenience to the users. 

What do the Vi max postpaid plans have to offer?

Unlimited calls and higher data quotas

All the announced plans offer unlimited calls and higher data quotas with unlimited data accessibility at night. It also has an availability of 3,000 messages per month.

OTT free subscription

All four postpaid plans by Vodafone Idea come with free subscriptions to Amazon Prime, Disney+ Hotstar, and SonyLIV. All the OTT subscriptions are in addition to the available Vi Movies and TV. Besides the plan also offers ad-free music streaming on Hungama Music on and more than 1000 games on the Vi App. 

Travel rewards

Under this plan, the company is offering discounts on both flight and hotel booking. All the discounts will be provided in partnership with MakeMyTrip to its users on Vi Max plans. Apart from this, users can set their credit limits through the Vi app.

The new Vi Max postpaid plans include start from Rs 401 and go to Rs 1101. It also includes offers of Rs 501 and Rs 701. All the plans offer unlimited calls and data at night with 3,000 messages per month. The basic plan offers a free OTT subscription to SonyLIV and music streaming platform Hungama Music along with Vi Movies & TV and Games. The other two plans Rs 501 and Rs 701 come with a free bundle subscription of Amazon Prime, Disney+ Hotstar, and Hungama Music including Vi Movies & TV and Games.

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OTT players must pay to avail the telecom service provider’s network: COAI

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OTT players must pay to avail the telecom service provider's network COAI

The Cellular Operators Association of India (COAI) has come up with the point of over-the-top contribution in creating and developing the telecom infrastructure in exchange for using telecom services.

In a letter to the telecom secretary, any entity that creates an infrastructure by investing the money to take usage charges including rent or lease charges from the users of the infrastructure.

COAI is of the opinion that government must provide a framework for the service providers to charge users for services used. It also suggested levying the “usage charge” for the traffic carried on the telecom network and added that the charge must be agreed upon mutually between the TSPs and OTT Players.

In case, if both parties do not agree on the agreement then a Licencing and Regulatory framework governs the process. It comes as a suggestion to the government to the addition of OTT communication services under the new draft Telecom Act. The core purpose of doing this is to store a level playing field. Additionally, to support MSMEs and small enterprises related to OTT, COAI also added that the limited to the total network used.

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Love Today gets its OTT release Date: when and where to watch it

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Love Today

Love Today has become one of the most-liked films of the year and will finally be going to get its OTT release on Netflix. The movie has faces including Pradeep Ranganathan, Ivana, Raveena Ravi, Yogi Babu, and Raadhika Sarathkumar in the leading roles. The announcement of the release was made by Netflix itself stating “Disclaimer: Exchanging phones with your partners might be injurious to your relationship. #LoveStory is coming on Netflix on the 2nd of December.

The movie is directed by Pradeep Ranganatha who made a debut with the film in the industry. Made in a budget of 5 crores and have collected around 70 crores. The movie is an adaptation of Ranganathan’s short film App(a) Lock.

The feature film Love Today follows the story of a modern-age couple whose love is put to test after they swap their smartphones for a day. The film has the story of modern love in the time of social media and also touches on the concern of cybercrime and the ill thoughts behind them.

Talking about the film, Pradeep told Film Companion that the short film only has three main characters while the feature film has several other characters as well including Pradeep’s mother, sister, and so on. He also added that having only three characters in the movie may create monotony and having these characters help in making the movie more appealing. It is not only about the main leads but rather about the emotional journey of their families.

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World Archery to launch Archery+, an OTT Platform with StreamViral

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Archery+ OTT Platform

World Archery is set to launch its own OTT platform named Archery+. The platform will be made in a technological partnership with StreamViral in early 2023. Archery+ will stream international archery to the territories that are not covered in the rights deals of World Archery.

The streaming content on the website will include Hyundai Archery World Cup, Hyundai World Archery Championships, qualifiers for the upcoming Paris 2024 Olympic Games, and other second-tier tournaments. The OTT platform will also host features, documentaries, educational content, and other exclusive content generated by World Archery.

Initially, the platform will utilize advertising and a freemium model over paid subscriptions. After the launch of the platform, World Archery will streamline its global distribution of the archery document, gain audience insights and structure an effective marketing strategy based on a direct-to-consumer model.

About StreamViral

StreamViral, a sports OTT integrator, works for providing consultancy in designing, production, marketing, and monetization. The company also works for helping sports clubs, leagues, and federations in the customization of their broadcast channel.

About World Archery

World Archery, is an international federation for the Olympic and Paralympic sport of archery. The organization also runs events including world championships in various sports and works with 150+ national member associations to develop, regulate, and promote sports worldwide.

Mr. Tom Dielen, Secretary general of World Archery said that World Archery’s onset into the streaming space is another milestone in the development of the sport. He also added that the project with StreamViral will develop a space exclusively digital space for archery content irrespective of its origin.

Isobelle Benge, co-founder, and chief technology officer of StreamViral said that the company is delighted to work with World Archery. He also added World Archery as not only a new client but also a new sport to be added to the StreamViral family.

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