The customer management and monetization leader, Evergent has announced its partnership with Brightcove Inc, a market player in streaming technology. This collaboration of Evergent and Brightcove will present a new introduction of Evergent’s agile monetization solution to Brightcove Beacon for internet/over-the-top streaming. This will make testing and implementation of a flexible monetization approach possible for Brightcove customers within the platform.
Evergent’s solution will power user and payment management scenarios for the global customer base of Brightway. It will allow customers and global media to utilize the services of Evergent and Brightcove seamlessly.
Presently a number of companies are developing and launching video streaming platforms making the market a competitive place, Evergent’s agile product will give it a pace in the establishment and refinement of monetization strategies to maximize the returns. Its monetization tools will bring a possibility to apply different payment methods and pricing across different currencies making it according to the preferences and trends were chosen by the customer themselves.
Mr. Vijay Sajja, the founder and CEO of Evergent said that both the companies have a long-standing partnership based on their values and innovative technologies that can fulfill the needs of the growing market. He also added that the integration of its agile monetization solution into Brightcove Beacon shows the commitment of both companies to serve customers with flexible products. On the other hand, Rajan Shah, VP, Technology Partners & Integrations at Brightcove has said that the content creators and entertainment providers have a high demand for tech partners and therefore Brightway is looking for fresh partners to enrich their platform offerings.
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