Tata Play has moved forward and has extended the subscription of its Tata Play Binge, an OTT aggregation platform to all smartphone users. Earlier the platform was available and accessible to its DTH subscriber base. The platform was launched in April this year to organize and systemize the content available on different platforms. Initially, it started with the accessibility of the platform to its subscriber base but now, Tata Play Binge has announced the expansion of the platform.
Tata Play has described the platform as an aggregator of content across the available OTT platforms in India. The content will be presented under one roof, making it a one-stop platform for all those who are binge watchers. The platform is offering its subscribers a bundle of 28,000 movies and web shows at first. Apart from the shows, the platform also carries LIVE Sports from 16+ streaming apps with the availability of games under one platform.
Harit Nagpal, MD & CEO of Tata Play explained “Approximately 70 plus OTT services cater to 450 million consumers with just 90 million paid subscribers. The penetration at a subscriber level drops further as each consumer needs to subscribe to multiple OTT services.” He added that with the aggregated OTT platform, they are trying to address the pain points. He said that the content is available to all subscribers from across 16+ OTT providers plus Gaming at ₹59 a month. With this, the platform is making entertainment easily accessible to consumers.
The Freemium Tata Play Binge Model
Tata Play Binge has brought a freemium model; which can be installed by anyone. Anyone can search and watch the content across all OTT apps aggregated by the platforms. Viewers can also watch the paid content by subscribing to the platform starting at ₹59 per month. A single platform subscription will bring viewing accessibility to 2+ devices. Additionally, the platform has tried to create personalized by providing options like ‘Create Your Own Binge List’, ‘Language Preference’, and so on are some of the noticeable features of the platform.
It is a step to ease the content discovery process and reduce the hassle of taking multiple platform subscriptions. Tata Play Binge is a visionary platform that will be introducing a plan of ₹59 per month, with various other tiers introduced when the users start subscribing to more and more OTT platforms.
