Adoption of the streaming platforms for entertainment is increasing rapidly and AI is immensely helping points for these platforms to stand out in the video streaming market. From video indexing to the discovery of content, AI is turning into a giant in making things more customized to the audience. This helps the marketers to learn the behavior of the audience and later on helps in improving the quality for the end users. AI technologies elevate the personalized experience on the platform and help OTT providers to stand high in this competitive market.
As per Allied Market Research, the OTT market has the potential to reach approximately $1,039.03 billion by 2027 making it a huge market in the near future. This shows the potential of the platform and with the use of AI, gaining audiences becomes quite easy.
How AI Is Transforming The Streaming Experience?
AI has turned into a compulsion for the OTT providers to manage and get the data of the platform organized efficiently. AI is helping streaming platforms in many ways. It is in short helping in enhancing the experience of the audience. Some of the key points that are helping these platforms transform for good include:
Personalized Experience To the Audience
Netflix research presents that if the search exceeds around 60 to 90 seconds, the viewers lose interest and move on to the next platform. Streaming providers can use AI to get the behavioral data about the views and hyper-optimize the recommendation to improve the experience.
Faster Video Indexing
AI has become a smarter way to search and index speech and metadata from videos, therefore, increasing the accessibility of the content to the end users. Using the AI-based indexing of the video content, it becomes possible to get the specific content request fulfilled in no time. Faster searchability and availability of content improve the experience of the end users.
Uninterrupted Viewing Experience
Streaming required a massive amount of data transfer each second. Here interruptions are bound to come while delivering the content to the end users. AI techniques can help streaming platforms tackle the traffic and deliver the content to the users.
Intelligent Encoding
With the use of AI algorithms, encoders can step further and provide the content in the smallest size without compromising the quality of video content. Machine learning makes it all automated rather than a manual process. With it, it becomes easy to provide the bitrate for the bandwidth for quality video delivery.
In a nutshell, streaming platforms are growing at an incredible pace. To stand high in this cut-throat competition, Quality of Experience and content can help the platform providers not lose their current viewers.
AI/ML is making the entertainment interaction smarter and quicker and therefore making the overall viewing experience memorable. With every technological development, there are many opportunities arrive to make the end-user experience better and more memorable. This all shows that AI will continue to help the streaming industry and streaming platforms in transforming the end-user experience. There will be a future when AI technology will be used more sophisticatedly in the video streaming industry.