Ott Technology News
Why Content Delivery Networks (CDNs) Are Essential For OTT Platforms?
Online video files are quite large in size that require time and space for delivering the content online. Content delivery networks are geographically distributed servers that help in the fast delivery of the content to the end users. CDNs deliver the content to the end users using the nearest server. This helps in delivering the content seamlessly and at the same time, it provides safety from several cyber attacks namely DDoS (Distributed Denial-of-Service). It attempts to disrupt the file normal traffic of any targetted service by overwhelming it with internet traffic. CDNs read the content request, catch the video content from various servers, and deliver the content through the nearest server.
With the rapid increase in attackers and regular development of OTT platforms, it becomes imperative for these platforms to use content delivery networks that can help in delivering the content to the end users. Apart from this, several reasons made it the appropriate choice for the OTT platforms to use these networks for content delivery.
Benefits Of Content Delivery Networks For OTT Platforms
Some of the major benefits of CDNs include:
Latency basically means a time lapse between the request made and the delivery of the content. Since the servers of CDNs are distributed across the world, it becomes easy to deliver the content to the end users. This is since it delivers the content via the nearest server.
OTT platforms have a huge audience base since it provides content at the convenience of the viewers. CDNs allow the OTT platform to reach an endless number of audiences seamlessly, making it the platform to scale dramatically.
With every development comes the development in the hacking world as well. One of the common attacks is overloading the servers with many requests. DDoS is one of those attacks. But CDNs can mitigate all the traffic if servers get attacked. This all is done by moving the content to another server/location. In short, it provides a layer of security.
Using CDNs for delivering content to the end users helps in bringing a better viewing experience to the end users. All this is because it helps in delivering the content via the nearest servers and therefore provides a seamless video experience.
Managing your own servers requires huge infrastructure maintenance charges. Having your own servers is quite expensive to maintain since it demands investments in hardware, its maintenance, and staff for the regular maintenance of the same. On the other hand, using CDN is a handy choice as all that you have to maintain is the contract with a CDN provider and that is it.
There are much more benefits to using content delivery networks for OTT platforms. And using it matters a lot since Quality of Experience (QoE) for the end users and the OTT platforms.
Ott Technology News
Google Releases Lyra V2: A New Audio Codec
Google has recently released a new codec named Lyra V2, a better, faster, and more versatile speech Codec. The architecture of the new Lyra V2 brings scalable bitrate capabilities, provides better performance, provides wider platform support and generates a higher audio quality. With the release of Lyra V2, Google is trying to evolve with the community.
The Architecture Of Lyra V2
The latest release of the Lyra V2 is based on SoundStream, an end-to-end neutral audio codec. The architecture of the latest audio codec includes a residual vector quantizer Or RVQ which is present before and after the channel of transmission. RVQ quantizes the encoded content into a bit stream and thereafter reconstructs it at the decoder side.
This integration of RVQ into the codec infrastructure allows changing the bitrate of Lyra V2 at any time just by selecting the number of quantizers to use. To generate higher-quality audio more quantizers are used. This codec uses three different bitrates which include 3.2 kbps, 6 kbps, and 9.2 kbps which enables the developers to choose bitrates suitable for network conditions and other requirements. With this new architecture, the delay in the audio delivery is reduced from 100 ms from the previous version. It is most comparable to the most used codec Opus which has an approximate delay of 26.5 ms, 46.5 ms, and 66.5 ms.
This latest audio codec released by Google has the ability to encode and decode audio by 5x than the previous version. Apart from the speed and performance, the quality of the audio generated by this new audio codec has also improved. This model of V2 is exported in TensorFlow Lite. All this makes V2 a great alternative to other state-of-the-art audio codecs. It has the ability to be connected with more devices in bandwidth-constrained environments, making it an appropriate choice for higher audio quality requirements.
Ott Technology News
UniqCast IPTV/OTT/DVB Platform is now available in the Cloud
UniqCast, the market leader in providing end-to-end IPTV/OTT/DVB solutions has announced its availability on Cloud. The brand provides solutions for OTT providers, ISPs, Telcos, DVB, Mobile, broadcasters, and content owners. With its cloud offerings, UniqCast allows content providers and operators (specifically in EMEA, LATAM, and APAC regions) to launch their video streaming services quickly without any up-front costs. UniqCast provides its services in the PaaS model which includes content management, CDN, transcoding, subscriber, and client applications. It has brought equally mature technology as the solution widely used around the world by operators.
The core benefits of UniqCast include premium UX for applications, the option of configuring UI, cloud or private CDN and an advanced business model. The central goal of this is to make the technology more accessible for every operator and content provider and to provide a premium user experience to all the viewers.
UniqCast cloud includes streaming and CDN capabilities which allows streaming from the cloud or other hybrid cloud models. The key differentiator of UniqCast from others is its licensing which allows operators to get lower bandwidth costs. The solution is designed to provide the minimum TCO (total cost of ownership) for service providers.
Top highlights of UniqCast Cloud include:
- No upfront cost
- Launch in days
- Lower bandwidth cost
- Multiscreen app with quality user experience
- Anti-churn feature
- Flexible monetization option
- Live and cloud transcoding from cloud/on-site
- Multi DRM protection for content
- Option of configuring the premium UX
- Support for IPTV, DVB and OTT services
- Streaming option from the cloud or hybrid private CDN
With this step, UniqCast is trying to make the deployment of new services or replacement of the existing ones quickly with the least investment and no risk. The availability to launch multi-screen applications in a day with a robust backend and anti-churn quality will be helpful for video streaming services to decrease churn and increase subscribers instantly, says Darko Robič, CEO at UniqCast.
Ott Technology News
Apple iPhone 14 launch event: Place, Time and Expectations
The wait for the latest Apple iPhone 14 is almost over. The Apple ‘Far Out’ event is going to be held tomorrow (September 7). The main highlight of the event will be the Apple iPhone 14 but it will probably not end there. Apple is expected to introduce a range of products in its upcoming event which includes the next-generation Apple Watch- Series 8, 8 Pro, and Apple Watch SE 2.
About the event
Apple is going to launch a series of products where the main focus and highlight will be the Apple iPhone 14 series. The event will be held tomorrow at 10:00 AM PT (10.30 pm IST). The event will be held at Apple Park, Cupertino. It will be the first in-person event after the pandemic. The ‘Far Out’ event will be live streamed on selected platforms which include Apple’s official website, companies official YouTube channel, and the Apple TV app. As an option available on the company’s website, users can add the event to their calendars as well. To proceed further, you can visit the official website: https://www.apple.com/
What to expect
The event is going to be highlighted with the Apple iPhone 14 series but that is not the end of the event. The company may launch a series of products including four variants of the iPhone 14 (most likely) which include the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. This time, Apple is going to skip the mini variant as launched in iPhone 12 and 13.
Apart from the major highlights i.e. iPhone 14, the company is rumored to launch the Apple Watch series which includes Watch series 8, 8 Pro, and SE 2. The 8 Pro Watch is rumored to offer improved fitness and health features, advanced sensors, durability, and long battery life. Yet all the products may or may not get launched tomorrow. The wait is going to end soon, till then we will keep you informed.