Video content is prone to piracy. Most of the time videos are delivered to unauthorized users and give them access to content that has never been authorized to them. It does not give any credit to the original creator and makes it difficult to recognize and give credit to the one who has created the video. If you are in the market streaming, it becomes crucial to deliver end-to-end video encryption for the content delivered to the viewers.
Have you ever tried sharing any purchased content, say from Apple, Google, or even YouTube? Have you tried sharing them with your friends? Don’t do that, you will not be able to do that. This is all due to Digital Right Management which helps in encrypting the content over the digital platform. Creators, publishers, and authors use an application that encrypts the content, e-book, data, and other copyrighted material. Only a decrypted key can let you access the copyrighted material.
What Is DRM Video Encryption?
DRM is a way to make your digital content safe from any sort of theft or piracy. It is primarily a way to protect the content copyright in digital media. It requires technologies that help in limiting the access of the content to the authorized users. It allows publishers whether authors or video creators to get control over the content they are providing to the users. In short, it deals with the management of accessibility of the content to the authorized users.
DRM ensures security and provides the accessibility of the content to paid viewers only. There is a specific technology that helps in protecting the content and making it accessible to those who have attained the accessibility rights via a certain set procedure.
How Do Digital Rights Management Work?
DRM encryption encrypts the video file using the software. Furthermore, the authentication system ensures the security of the content. All this is done with the use of certain keys that decrypt the content and deliver it to the end-users. To understand it properly, consider a file as a scattered one that gets assembled when opened with a decrypting key. It stands out from other encryption like AES 128, RTMP E, and HSL E since it protects the original keys. It leverages the publisher to control the content they are providing to viewers.
Presently, DRM is the most crucial thing to get the security of your data. It includes codes that prohibit copying data, limit the time, and also limit the number of devices with which the user can access the content.
There are a number of ways to protect one’s content, product, and software. It leverages one to:
- Prevent or restrict users from saving or editing the content
- Prevent or restrict users from forwarding or sharing the content with others
- Prevent or restrict users from getting a copy of the content or printing it
- Disallow users from taking screenshots of the content
- Set a limited time to access the content so that the user cannot get content after that limited time
- Limit access to certain locations, IP addresses, and devices. So if the content is available only in India, then one cannot be able to access it in other countries.
- DRM also allows publishers to access a log of people when certain content, media, or software is accessed. It is a basic need in this digital world.
Benefits Of DRM
Digital rights management gives you the ability to share your file or data but also leverages you to manage the control over the content and what can be done with the content. There are a number of benefits that the DRM provides which includes:
- It educates users about intellectual property and copyright. With DRM in the loop, brands and companies can inform users what they can do in their subscription capacity and what they can’t with respect to the copyrighted content.
- It helps in making better-licensing policies. DRM technology is aimed at restricting the user’s interaction with the content.
- DRM helps authors to get ownership of their creations. Copying and pasting the content and rebranding it as your own is quite common these days. DRM makes it possible for the creators to get credit for the content.
- DRM is quite a strong tool to protect your income stream. Creators spent a huge amount of money on the creation of their videos in the hope of getting better ROI in the future.
- It is also helpful in securing confidential files and keeping them protected from any unauthorized use.
The digital platform opens up a whole new realm of sensitivity to a security breach. In the present digital world, DRM has turned into an imperative need to safeguard all information over the digital world. Keep your content authentic and protect it from any unauthorized accessibility.
Google Releases Lyra V2: A New Audio Codec
Google has recently released a new codec named Lyra V2, a better, faster, and more versatile speech Codec. The architecture of the new Lyra V2 brings scalable bitrate capabilities, provides better performance, provides wider platform support and generates a higher audio quality. With the release of Lyra V2, Google is trying to evolve with the community.
The Architecture Of Lyra V2
The latest release of the Lyra V2 is based on SoundStream, an end-to-end neutral audio codec. The architecture of the latest audio codec includes a residual vector quantizer Or RVQ which is present before and after the channel of transmission. RVQ quantizes the encoded content into a bit stream and thereafter reconstructs it at the decoder side.
This integration of RVQ into the codec infrastructure allows changing the bitrate of Lyra V2 at any time just by selecting the number of quantizers to use. To generate higher-quality audio more quantizers are used. This codec uses three different bitrates which include 3.2 kbps, 6 kbps, and 9.2 kbps which enables the developers to choose bitrates suitable for network conditions and other requirements. With this new architecture, the delay in the audio delivery is reduced from 100 ms from the previous version. It is most comparable to the most used codec Opus which has an approximate delay of 26.5 ms, 46.5 ms, and 66.5 ms.
This latest audio codec released by Google has the ability to encode and decode audio by 5x than the previous version. Apart from the speed and performance, the quality of the audio generated by this new audio codec has also improved. This model of V2 is exported in TensorFlow Lite. All this makes V2 a great alternative to other state-of-the-art audio codecs. It has the ability to be connected with more devices in bandwidth-constrained environments, making it an appropriate choice for higher audio quality requirements.
UniqCast IPTV/OTT/DVB Platform is now available in the Cloud
UniqCast, the market leader in providing end-to-end IPTV/OTT/DVB solutions has announced its availability on Cloud. The brand provides solutions for OTT providers, ISPs, Telcos, DVB, Mobile, broadcasters, and content owners. With its cloud offerings, UniqCast allows content providers and operators (specifically in EMEA, LATAM, and APAC regions) to launch their video streaming services quickly without any up-front costs. UniqCast provides its services in the PaaS model which includes content management, CDN, transcoding, subscriber, and client applications. It has brought equally mature technology as the solution widely used around the world by operators.
The core benefits of UniqCast include premium UX for applications, the option of configuring UI, cloud or private CDN and an advanced business model. The central goal of this is to make the technology more accessible for every operator and content provider and to provide a premium user experience to all the viewers.
UniqCast cloud includes streaming and CDN capabilities which allows streaming from the cloud or other hybrid cloud models. The key differentiator of UniqCast from others is its licensing which allows operators to get lower bandwidth costs. The solution is designed to provide the minimum TCO (total cost of ownership) for service providers.
Top highlights of UniqCast Cloud include:
- No upfront cost
- Launch in days
- Lower bandwidth cost
- Multiscreen app with quality user experience
- Anti-churn feature
- Flexible monetization option
- Live and cloud transcoding from cloud/on-site
- Multi DRM protection for content
- Option of configuring the premium UX
- Support for IPTV, DVB and OTT services
- Streaming option from the cloud or hybrid private CDN
With this step, UniqCast is trying to make the deployment of new services or replacement of the existing ones quickly with the least investment and no risk. The availability to launch multi-screen applications in a day with a robust backend and anti-churn quality will be helpful for video streaming services to decrease churn and increase subscribers instantly, says Darko Robič, CEO at UniqCast.
Apple iPhone 14 launch event: Place, Time and Expectations
The wait for the latest Apple iPhone 14 is almost over. The Apple ‘Far Out’ event is going to be held tomorrow (September 7). The main highlight of the event will be the Apple iPhone 14 but it will probably not end there. Apple is expected to introduce a range of products in its upcoming event which includes the next-generation Apple Watch- Series 8, 8 Pro, and Apple Watch SE 2.
About the event
Apple is going to launch a series of products where the main focus and highlight will be the Apple iPhone 14 series. The event will be held tomorrow at 10:00 AM PT (10.30 pm IST). The event will be held at Apple Park, Cupertino. It will be the first in-person event after the pandemic. The ‘Far Out’ event will be live streamed on selected platforms which include Apple’s official website, companies official YouTube channel, and the Apple TV app. As an option available on the company’s website, users can add the event to their calendars as well. To proceed further, you can visit the official website: https://www.apple.com/
What to expect
The event is going to be highlighted with the Apple iPhone 14 series but that is not the end of the event. The company may launch a series of products including four variants of the iPhone 14 (most likely) which include the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. This time, Apple is going to skip the mini variant as launched in iPhone 12 and 13.
Apart from the major highlights i.e. iPhone 14, the company is rumored to launch the Apple Watch series which includes Watch series 8, 8 Pro, and SE 2. The 8 Pro Watch is rumored to offer improved fitness and health features, advanced sensors, durability, and long battery life. Yet all the products may or may not get launched tomorrow. The wait is going to end soon, till then we will keep you informed.