Connect with us

Ott Technology News

Guide To Start A Successful OTT platform In 2022



Guide To Start A Successful OTT platform In 2022
Guide To Start A Successful OTT platform In 2022

OTT platform has to turn into an essential part of our regular entertainment. Video streamers have grown much in the recent decade. People are opting for OTT platforms to grow their streaming business and reach out to a wider audience and monetize it in a better manner. According to a recent survey, the OTT market is expected to reach approximately 157 billion by the year 2024. 


Apart from the popular OTT platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, Hulu, etc., there are a number of other players in the market who are getting a position in the OTT market. This is all due to the regular decrease in the traditional TV networks. Businesses and audiences are moving towards the handy form of entertainment i.e. OTT platform. There is a continuous rise seen in the demand of the OTT video market in terms of video views, number of users, and revenues.


To stay with the modern trend, it is the right time to get your own OTT platform to use to make audiences base, engage, and generate revenue. Certain steps are quite crucial to getting your own OTT platform in 2022. Some of the major steps are listed below: 


Create A Full Proof Plan


Before starting a business, getting a business idea and a definite plan is essential. One should first start with getting a basic idea about the type of content they are going to provide. For instance, what sort of content you are going to post over the platform, which genre you are going to opt and how you are going to monetize the content. The market is full of competition and to stand out in the market of entertainment, getting a full proof plan is a need. Without a foolproof plan, there is no scope for developing in the OTT segment.


Start Generating Original Content


The value of original content is immense. Creating quality and engaging content will help get more audience and this will never go out of fashion. A good video always attracts viewers while on the other hand, a bad video will bring a bad impression on the viewers. Going with a wide variety of content, different genres, and different languages will help in increasing the range of the audience. Apart from providing versatility in the content, one should also bring a personalized taste/experience to the individual viewer. It will help them to get attached to the platform and will help in getting continuous growth.


Choose A White Label OTT Platform Provider


Your OTT platform will decide how your business will perform in the future. Choosing a white-label OTT platform provider to get a well-built OTT is a crucial thing to thrive in the OTT world. Getting a white-label streaming platform with an integration option for social media and a customized video player will be a perfect option to opt for. Apart from all these, analytics dashboard, video CMS, availability of different monetization methods, and DRM becomes crucial to running a successful platform. 

All this will help in launching your platform on the go. This will not require any extra technical assistance and provides complete support at the back end. 


Marketing The OTT Platform


Giving quality content is a thing that matters but marketing what you provide is the need to increase the reach of the platform. Marketing your OTT platform will help in creating brand awareness and reaching a larger audience base. Writing regular blogs, publishing press releases, and sending personalized newsletters will help in getting a wider audience. Apart from this, sharing the video snippets on social media will also create a great impression on the audience.


Check Analytics


Getting regular reports of the growth or decline of the viewers, revenue statistics, competitive analysis, etc. will help the platform become the best version of itself. After the launch of the platform, it becomes crucial to get updated with the latest developments happenings in the platform. It is quite important to look for user data, engagement time, revenue details, bounce rate, etc. It will help in giving you a direction to work on in the near future. With all the available data, it becomes easier to tackle the loopholes and overcome them in a limited time and thereafter make a revenue in the coming time.


OTT is no doubt increasing its tentacles and will surely be the future of entertainment. If you are in the business of entertainment or if your business surrounds video, then getting your OTT platform is the need. It will help you grow the way you wanted and will ensure the growth of your platform over the coming years.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Ott Technology News

Google Releases Lyra V2: A New Audio Codec



Lyra V2- A New Audio Codec

Google has recently released a new codec named Lyra V2, a better, faster, and more versatile speech Codec. The architecture of the new Lyra V2 brings scalable bitrate capabilities, provides better performance, provides wider platform support and generates a higher audio quality. With the release of Lyra V2, Google is trying to evolve with the community. 

The Architecture Of Lyra V2

The latest release of the Lyra V2 is based on SoundStream, an end-to-end neutral audio codec. The architecture of the latest audio codec includes a residual vector quantizer Or RVQ which is present before and after the channel of transmission. RVQ quantizes the encoded content into a bit stream and thereafter reconstructs it at the decoder side. 

This integration of RVQ into the codec infrastructure allows changing the bitrate of Lyra V2 at any time just by selecting the number of quantizers to use. To generate higher-quality audio more quantizers are used. This codec uses three different bitrates which include 3.2 kbps, 6 kbps, and 9.2 kbps which enables the developers to choose bitrates suitable for network conditions and other requirements. With this new architecture, the delay in the audio delivery is reduced from 100 ms from the previous version. It is most comparable to the most used codec Opus which has an approximate delay of 26.5 ms, 46.5 ms, and 66.5 ms.

This latest audio codec released by Google has the ability to encode and decode audio by 5x than the previous version. Apart from the speed and performance, the quality of the audio generated by this new audio codec has also improved. This model of V2 is exported in TensorFlow Lite. All this makes V2 a great alternative to other state-of-the-art audio codecs. It has the ability to be connected with more devices in bandwidth-constrained environments, making it an appropriate choice for higher audio quality requirements.

Continue Reading

Ott Technology News

UniqCast IPTV/OTT/DVB Platform is now available in the Cloud



UniqCast, the market leader in providing end-to-end IPTV/OTT/DVB solutions has announced its availability on Cloud. The brand provides solutions for OTT providers, ISPs, Telcos, DVB, Mobile, broadcasters, and content owners. With its cloud offerings, UniqCast allows content providers and operators (specifically in EMEA, LATAM, and APAC regions) to launch their video streaming services quickly without any up-front costs. UniqCast provides its services in the PaaS model which includes content management, CDN, transcoding, subscriber, and client applications. It has brought equally mature technology as the solution widely used around the world by operators.

The core benefits of UniqCast include premium UX for applications, the option of configuring UI, cloud or private CDN and an advanced business model. The central goal of this is to make the technology more accessible for every operator and content provider and to provide a premium user experience to all the viewers.

UniqCast cloud includes streaming and CDN capabilities which allows streaming from the cloud or other hybrid cloud models. The key differentiator of UniqCast from others is its licensing which allows operators to get lower bandwidth costs. The solution is designed to provide the minimum TCO (total cost of ownership) for service providers.

Top highlights of UniqCast Cloud include:

  • No upfront cost
  • Launch in days
  • Lower bandwidth cost
  • Multiscreen app with quality user experience
  • Anti-churn feature
  • Flexible monetization option 
  • Live and cloud transcoding from cloud/on-site
  • Multi DRM protection for content
  • Option of configuring the premium UX
  • Support for IPTV, DVB and OTT services
  • Streaming option from the cloud or hybrid private CDN

With this step, UniqCast is trying to make the deployment of new services or replacement of the existing ones quickly with the least investment and no risk. The availability to launch multi-screen applications in a day with a robust backend and anti-churn quality will be helpful for video streaming services to decrease churn and increase subscribers instantly, says Darko Robič, CEO at UniqCast.

Continue Reading

Ott Technology News

Apple iPhone 14 launch event: Place, Time and Expectations



Apple iPhone 14 series launch 2022

The wait for the latest Apple iPhone 14 is almost over. The Apple ‘Far Out’ event is going to be held tomorrow (September 7). The main highlight of the event will be the Apple iPhone 14 but it will probably not end there. Apple is expected to introduce a range of products in its upcoming event which includes the next-generation Apple Watch- Series 8, 8 Pro, and Apple Watch SE 2. 

About the event

Apple is going to launch a series of products where the main focus and highlight will be the Apple iPhone 14 series. The event will be held tomorrow at 10:00 AM PT (10.30 pm IST). The event will be held at Apple Park, Cupertino. It will be the first in-person event after the pandemic. The ‘Far Out’ event will be live streamed on selected platforms which include Apple’s official website, companies official YouTube channel, and the Apple TV app. As an option available on the company’s website, users can add the event to their calendars as well. To proceed further, you can visit the official website:

What to expect 

The event is going to be highlighted with the Apple iPhone 14 series but that is not the end of the event. The company may launch a series of products including four variants of the iPhone 14 (most likely) which include the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. This time, Apple is going to skip the mini variant as launched in iPhone 12 and 13.

Apart from the major highlights i.e. iPhone 14, the company is rumored to launch the Apple Watch series which includes Watch series 8, 8 Pro, and SE 2. The 8 Pro Watch is rumored to offer improved fitness and health features, advanced sensors, durability, and long battery life. Yet all the products may or may not get launched tomorrow. The wait is going to end soon, till then we will keep you informed.

Continue Reading


Copyright © 2022 OTTStory